![]() Check every few minutes or hours, and Facebook will prioritize very recent posts. However, Facebook also detects when you last checked the NewsFeed, and will rank older, good posts higher if you haven’t logged in since they were posted and haven’t seen them. When It Was Posted – The more recently a story was posted, the more likely you are to see it. Facebook matches people to post types so if you never watch videos, you won’t see as many. I might love reading news articles, you might love watching videos. Different people enjoy different kinds of posts. What Type Of Post Is it – The more that you typically engage with a certain kind of post (status, link, photo, video, event, job change, content from another app), the more Facebook will show you posts of that type. But if a high percentage of people who do see a post at first do engage, Facebook knows it’s interesting and keeps showing it to more people. Sometimes people and Pages post boring things few interact with, so it lets them sink into obscurity. How Other People Engaged With The Post – The more that other people have engaged with a particular post, the more likely that Facebook will show it to you too. This is why you don’t see post from old friends or Pages you haven’t interacted with in years. This interaction could be engagement such as Liking or commenting, but also clicking or slowing down to read their posts, visiting their Page or profile, tagging them or being tagged together in posts or photos, and many other actions on Facebook. Who Posted It – The more you’ve interacted with a post’s author in the past, the more interested Facebook thinks you’ll be in their future posts. But here are the four main factors that decide a story’s personalized relevancy score, and therefore its visibility to that user. The algorithm takes into account thousands of different signals. So how does Facebook’s algorithm choose what appears in what order? It assigns each story a personalized relevancy score that’s different for each person that sees it, and puts the most relevant stories first. The Main Factors Influencing What You See The best way for you to counteract this decline of reach for your own content is to learn what Facebook’s algorithm prefers. It’s an inevitable result of people sharing more frequently, rather than some conspiracy of Facebook’s to force businesses to buy ads. This is why Facebook Pages see the percentage of their followers who see their content shrinking over time. This causes a natural decline in the reach of what’s posted to the News Feed, in terms of the percentage of people who see a story out of everyone eligible to see it. While people have increased the amount of time they spend on the News Feed over the past 10 years, viewership hasn’t grown as fast as the amount of stories shared. ![]() Over time as more people and Pages join Facebook and each shares more content, there’s more competition for the limited available space in the News Feed. ![]() The more engaging the content, the more you’ll come back to Facebook, and the better it can accomplish its mission of connecting people while also earning revenue from ads shown in News Feed. Facebook also runs both online surveys and offline focus groups to get more feedback about what stories people think should appear. T hese stories get ranked and shown in order of importance, from big stuff like your sibling getting married or a news article that 10 of your friends have shared, to the average links shared by brands to their websites, to boring stories like a distant acquaintance RSVPing for an event.įacebook prioritizes stories you’ll Like, comment on, share, click, and spend time reading, which we’ll refer to as “engagement”. It wants to choose the best content out of several thousand potential stories that could appear in your News Feed each day, and put those in the first few dozen slots that you’ll actually browse through. The Goal Of News Feedįacebook’s objective is to select the most relevant and engaging stories to show in the News Feed. ![]() The result is this helpful explainer, which we’ll keep updated as new changes roll out so it’s always accurate. So TechCrunch launched this research project for today’s 10th anniversary of News Feed, interviewing Facebook’s team members, compiling the company’s announcements, and reviewing a decade of our coverage. Understanding how the News Feed works is tough because the algorithm is always changing. This is the ultimate guide to how Facebook chooses what to show in your News Feed, and how you can get your content seen by more people. ![]()
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